Mobile search has grown to the point where search engines now employ different spiders and algorithms than those traditionally used for web search. The new search algorithms measure websites for how they appear and for the likely user experience on mobile phones. These evaluations go as far as ranking results for how well each page will look on the type of phone that submitted the search query. For that reason, it’s not unusual for an iPhone to return different search results than a Samsung handset.

Getting targeted visitors to your site takes much more than creating something that’s visually appealing, choosing some keywords, and then waiting for the traffic to arrive. These four web design mistakes can either prevent people from finding your website or make them want to leave it immediately if they happen upon it. They are: