The evolution of search engine optimization carries with it the creation and dismissal of myths on a daily basis. Then there are the myths that have been disproved but not dismissed. The following is a list of new myths as well as a couple that keeping hanging in there:

Mobile search has grown to the point where search engines now employ different spiders and algorithms than those traditionally used for web search. The new search algorithms measure websites for how they appear and for the likely user experience on mobile phones. These evaluations go as far as ranking results for how well each page will look on the type of phone that submitted the search query. For that reason, it’s not unusual for an iPhone to return different search results than a Samsung handset.