Getting targeted visitors to your site takes much more than creating something that’s visually appealing, choosing some keywords, and then waiting for the traffic to arrive. These four web design mistakes can either prevent people from finding your website or make them want to leave it immediately if they happen upon it. They are:

The evolution of search engine optimization carries with it the creation and dismissal of myths on a daily basis. Then there are the myths that have been disproved but not dismissed. The following is a list of new myths as well as a couple that keeping hanging in there:

Mobile search has grown to the point where search engines now employ different spiders and algorithms than those traditionally used for web search. The new search algorithms measure websites for how they appear and for the likely user experience on mobile phones. These evaluations go as far as ranking results for how well each page will look on the type of phone that submitted the search query. For that reason, it’s not unusual for an iPhone to return different search results than a Samsung handset.

Search engine optimization for local exposure can prove to be beneficial for a variety of businesses types and deliver several advantages over running SEO campaigns to wider audiences. The types of businesses which can benefit from local SEO include: